The Las Vegas Golden Knights National Hockey League franchise has added corporate partners to its roster as International Game Technology has become the newest organisation to affiliate with the outfit.
Coming into being after an expansion vote by the owners, the Knights began their inaugural season in 2017/18 when the internal shots made the Stanley Cup finals, just dropping into the final hurdle as the Washington Capitals claimed victory.
As announced by its president Kerry Bubolz, the latest deal with the gaming company, based in London with one of its operating offices in Las Vegas, sees IGT as an official partner of the Las Vegas Golden Knights.
Under the official partner’s name, IGT will be featured on the internet and social media sites of Vegas Golden Knights, with the organisation also being advertised outside the T-Mobile Arena in Toshiba Plaza prior to home games.
In addition, the firm will also be integrated into various in-game components during intermissions, including the prompt ‘make noise’ and the game ‘jackpot bonanza.’
The Vegas Golden Knights have a close relationship with the industry as demonstrated by a variety of previously signed promotional alliances, including Las Vegas Cosmopolitan, Golden Entertainment, Hard Rock Hotel and Casino, MGM Resorts International, Resorts World Las Vegas, San Manuel Casino, Station Casinos, D Las Vegas, William Hill and Wynn Resorts.
“We are thrilled to be official partners with IGT,” stated Bubolz. “IGT will bring a globally known presence to our digital network, as well as game days around T-Mobile Arena which will enhance our overall fan experience.”
Having been announced as one of the first three recipients of last month’s CasinoBeats Pride of Gaming Awards, IGT revealed it was’ honoured’ to be recognised for its ongoing commitment to diversity and inclusiveness in the workplace.
The awards, which took place next to SBC’s Hall of Fame ceremony at the Natural History Museum, was introduced to honour those individuals or organisations who have done their best to uphold the good name and image of casino gaming.