International Game Technology (IGT) has announced the signing with the National Basketball Association ( NBA) of a multi-year agreement that, it added, has” further differentiated its PlaySports sports betting solution”.
Under the terms of the new collaboration, IGT’s US sports betting customers will be allowed to use NBA intellectual property in their sportsbooks directly through an agreement with IGT, such as official details, team and league logos.
Enrico Drago, Senior Vice President for IGT PlayDigital, said of the deal: “Partnering with the NBA to bring official league data to our PlaySports customers further validates IGT’s seriousness about delivering an unrivaled sports betting solution for the US market and supports the ‘all-in-one’ proposition that we offer.
“With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country.”
Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA Senior Vice President, commented: “This partnership with IGT marks the first time a platform provider can offer an ‘out of the box’ authentic NBA sports betting solution to a diverse set of operators across the US.
“This agreement will allow regional operators across the country to have direct access to NBA assets to create the best NBA gaming experience and further engage our fans.”