International Game Technology has announced that gaming and hospitality firm Boyd Gaming Corporation will use its PlaySports technology on its Las Vegas property roster.
Incorporating a long-term sports betting technology agreement with the casino operator, the link-up will see the retail sportsbooks from PlaySports power Boyd throughout Nevada, along with its mobile sports app located in Nevada and online sports betting platform.
In addition, Boyd, headquartered in Las Vegas, will deploy IGT’s self-service kiosks across its gaming venues across the region, with both parties adopting a phased approach to rolling out the features and services associated with the deal.
In addition to endeavoring to provide players with a more comprehensive and inclusive sports betting program, the platform would allow the business to provide improved back-end system functionality and easily update app content in line with real-time data and bet trends. Players can also enjoy an array of new bets, features and conveniences.
Since 2018, IGT and Boyd Gaming have maintained a sports betting relationship in the US, with the PlaySports platform also providing power to sports betting on properties owned by Boyd Gaming in Pennsylvania, Iowa, Indiana and Mississippi.
Enrico Drago, IGT’s PlayDigital senior vice president said: “IGT and Boyd Gaming will create a dynamic omnichannel sports betting product that is sure to stand apart in Nevada, the most mature and high-volume sports betting destination in the US.
“IGT’s PlaySports platform enables Boyd Gaming to differentiate its sports betting product in meaningful ways that position them to attract new players and grow revenue in the segment.”
This follows a deal inked earlier this month that will see IGT taking its Advantage casino management system solution to the $2.2 billion Crown Sydney Hotel Resort in-development, with the property seeking an enhanced player experience.
The property, set to open in December 2020, will be Australia’s first casino to open in more than a decade and become the first-ever six-star hotel in the city, and will also boast views of the Sydney Harbor Bridge and Sydney Opera House.