IGT Achieves Further US Expansion With Oneida Nation Deal

After signing a deal with Wisconsin’s Oneida Nation, International Game Technology has achieved its latest US expansion.

Through the PlaySports solution, group power sports betting will be available at the Oneida Casino on the Oneida Nation Reservation.

Louise Cornelius, Oneida Casino gaming general manager said: “We look forward to partnering with IGT to introduce sports betting to our loyal patrons and becoming the first casino in Wisconsin to operate a sportsbook.

“Implementing IGT’s proven PlaySports platform and trading advisory services will strongly enhance Oneida Casino as a premier gaming destination.”

Turnkey PlaySports technology

The casino property, which is located in Green Bay and is operated by the Oneida Nation, will use IGT’s turnkey PlaySports technology for retail and mobile sports betting.

The Oneida Nation is the first Wisconsin tribe to get state government clearance to run a sports betting operation at a casino.

Senior vice president of IGT PlayDigital, Enrico Drago said: “IGT applauds the Oneida Nation for being the first tribe in Wisconsin to re-negotiate its compact with the state and position themselves to reap the long-term benefits of deploying IGT’s world-class PlaySports solution.

“We’re committed to supporting Oneida’s sports betting vision and producing the highest quality technology, solutions, and services to successfully launch and sustain its sports betting operations.”

Praised Q2 reports

IGT praised the “vitality of our portfolio” last month as revenue surpassed $1 billion in the second quarter of the year.

The group’s global lottery division recorded its second-highest revenue and profit levels, driven by robust player demand, growing 74 percent from $600 million in 2020.

Revenue for the segment increased by 58 percent to $725 million (2020: $460 million), thanks to a 35 percent increase in same-store sales, and revenue for its global gaming division was $316 million, up 12 percent year over year and 19 percent sequentially on sustained recovery trends.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.