The iGaming Group has appointed Florian Güde, the former CMO of mybet, as its new Head of Sales, as part of its worldwide expansion strategy.
The new appointees’ main responsibility will be to expand iGaming Group – a new Affiliate Leaders member – beyond the German market and into other foreign jurisdictions.
Commenting on his new role, Güde remarked: “I am thrilled to join iGaming Group. On the numerous occasions I worked with iGaming I was always impressed by their passion and focus. With my operations background, I also hope to bring an additional angle to the company.”
Prior to joining the igaming affiliate marketing organisation, Güde worked as CMO for mybet from 2010 to 2018, focusing on initiatives in Africa, South America, and Germany over the previous two years, and began his gaming career 16 years ago in London with Gamebookers.com.
Güde’s international history, according to Andreas Ditsche, CEO of iGaming Group, will be a “great asset” and “play a important position” in bringing the company’s worldwide expansion aspirations forward.
“Florian brings 15 years of industry experience, leadership skills and the passion we are looking for. Getting Florian on board is an important step on our expansion path,” Ditsche detailed.
“We are currently strengthening our team, running a recruitment campaign to hire an additional 100 team members. Bringing someone on board with Florian’s experience is crucial and will help us to change our international footprint.
‘right strategic and analytic mindset’
“He brings the right strategic and analytic mindset needed to push our expansion forward. I am sure that he will blend smoothly into our professional highly motivated team.”
Despite a new phase of regulatory changes taking place, iGaming Group, headquartered in Berlin and maintaining a strong market foothold in Germany, has ‘achieved strong growth’ in its home jurisdiction.
The company claimed a year-over-year sales rise of more than 50 percent in 2020, and employs more than 300 people in offices in Germany, Bulgaria, the Netherlands, and Israel, as well as those working remotely.