Iforium’s Gamification Boosted Through CompetitionLabs

Casino aggregation software provider Iforium has partnered with CompetitionLabs as the organisation aims to improve its operator partners’ gamification, customer engagement and achievements.

Stressing that the deal ensures that the company “will become the first tier one aggregator to offer its operator partners CompetitionLabs’ innovative gamification,” Iforium aims to give its partners a timely boost by the beginning of 2020.

Julian Steinwender, CompetitionLabs’ co-founder and CPO, said: “We’re delighted to be partnering with the industry’s leading aggregator to deliver the next generation of gamification tools.

“Our proven track record with the industry’s leading slot providers speaks for itself, and we’re looking forward to taking it to the next level with Iforium’s Gameflex platform.”

Under the terms of the deal, the partners of Iforium are to be able to create real-time competitions, missions, accomplishments and perspectives from any game or provider.

Iforium’s CEO, Phil Parry, commented: “2019 was a record-breaking year for us, and we’ve certainly started 2020 in style. We’re absolutely thrilled to announce our partnership with CompetitionLabs.

“Enhancing our operators’ customer retention and engagement plans in real-time is an important step and we are already seeing significant uplift via the Iforium/CompetitionLabs connection.”

The first 2020 announcement follows what Iforium lauds as “an outstanding year,” which saw it expand its regulated European presence and, for the first time following Gameflex platform integration agreements in Mexico and New Jersey, also enter the LatAm and US markets.