Idaho Lottery Issues Pollard Banknote A Scratch Card Deal

The Idaho Lottery has awarded Pollard Banknote, a Toronto-based lottery operator, a primary contract to provide scratch ticket printing services.

Pollard Banknote was chosen to supply at least 71 percent of the lottery’s instant scratch tickets on an annual basis after a successful selection process.

The deal has a two-year term and three two-year options available, with a cumulative annual contract value of $26 million.

Strengthened partnership

The new deal strengthens Pollard Banknote’s partnership with the Idaho Lottery, which began in 2012 when Pollard Banknote began working as a secondary contractor for the lottery.

Sales of Idaho Lottery scratch tickets have increased by nearly 40 percent since FY 2014, with Pollard Banknote-printed games accounting for a large portion of this increase, benefiting Idaho’s public schools and buildings.

Idaho Lottery director Jeff Anderson said: “We are very pleased to grow our partnership with Pollard Banknote. Throughout our relationship, we have leveraged Pollard Banknote’s unparalleled expertise, innovative products and services to bring the best instant scratch tickets to our players.

“Now, with Pollard Banknote as our primary partner, we look forward to working together in this new capacity to achieve even greater success and maximize returns that benefit public education in Idaho.”

Primary partner for instant scratch tickets

Byron Peterson, senior director of sales and marketing at Pollard Banknote, shared his thoughts said: “We are proud that the Idaho Lottery has chosen Pollard Banknote as its primary partner for instant scratch tickets.

“The Idaho Lottery has proven itself to be at the forefront of instant scratch ticket innovation and technology. Coupled with our long-standing commitment and passion for innovative product development, we are excited to see what we can achieve together through this contract term.”

Pollard Banknote Ltd (TSE:PBL) shares ended 1.1 percent higher at CAD$53.30 per share on Thursday in Toronto.