IBIA Expands Global Presence With Gaming1 Acquisition

With the acquisition of Gaming1, a leading Belgian gaming provider, the International Betting Integrity Association (IBIA) has expanded its global scope and presence.

Gaming1, which is part of the Argent Group, has a broad portfolio focused on the European and American markets, including supermarket and online sports betting brands like Circus and Zamba.

Gaming1’s products will be integrated into the IBIA’s global tracking and warning network, joining a slew of other foreign companies that operate in regulated markets.

Leading name in the regulated betting sector

Khalid Ali, CEO of IBIA said: “I’m very pleased to welcome another leading name in the regulated betting sector into our association, further strengthening IBIA’s position as the largest customer transaction-based integrity monitoring system in the world.

“The inclusion of Gaming1’s diverse range of sports betting brands significantly enhances our monitoring capabilities.” 

The IBIA’s members are responsible for nearly half of all licenced commercial gambling operations, or $173 billion in annual betting turnover.

In addition, the organisation will continue its long-standing information-sharing relationships with sports and gaming authorities, using evidence to investigate those engaged in betting-related wrongdoing and representing the industry’s integrity practises to the United Nations, Council of Europe, European Commission, and International Olympic Committee.

Betting integrity

Sylvain Boniver, COO & Co-Founder of Gaming1 added: “Betting integrity is increasingly becoming a central part of the licensing and regulatory process in markets around the world.

“We believe that it is vital that betting operators work together to harness their unique market data and intelligence gathering capabilities to meet the concerns of regulators and to protect consumers and sports from corruption. 

“IBIA, as the leading global body on integrity for regulated operators, is the perfect partner for Gaming1 and the achievement of our market and player protection aims.”

Following the news in February that credibility and corruption risks to betting, as well as sports in general, had risen dramatically during 2020, Gaming1 was integrated.

At the time, Khalid Ali characterised 2020 as a “turbulent year for many sectors, including the betting industry,” citing the COVID-19 pandemic as well as a spike in the number of suspicious warnings, which increased by 48 percent overall and by 25 percent in football alone.

Tennis and football had the most alerts for the year, with 98 and 61, respectively, accounting for 59 percent of all suspicious activity warnings, despite the fact that this was a drop from the previous year’s average, which Ali attributed to the advent of “new sporting tournaments and competitions.”