To tackle changing challenges within the sector, the International Betting Integrity Association (IBIA) has formed a strategic alliance with the industry-driven All-in Diversity Project (AIDP).
In the sports betting and gaming climate, AIDP focuses on fostering diversity, equity and conclusion, while the IBIA works with sports organizations, law enforcement and industry figures to tackle match fixing and betting violations in sports.
Sports betting demographics changing
IBIA CEO Khalid Ali said: “The demographics of sports betting is changing and, as an industry, we need to be aware of the opportunities and challenges this presents.
“The collaboration with the All-in Diversity Project has two main objectives; the first is to promote diversity within the betting industry; the second is to understand how the wealth inequality in women’s sports could lead to integrity concerns. By working together, we hope to tackle these issues through a series of events and studies that we have planned for the next few years.”
Equality and inclusion
In order to further encourage a forward thinking, environmentally sustainable approach to the business, the new partnership seeks to merge the two areas of sports ethics and diversity, equity and inclusion.
Kelly Kehn, Co-Founder of the All-in Diversity Project, added: “Having the IBIA support the All-in Diversity Project is a huge leap forward for us.
“Collaborating with standard setting global organisations, such as IBIA, means we can accelerate progress and engage with a wider audience to address some of the challenges faced by sports and sports betting.
“From the hidden impact of inequality on integrity, to the more obvious issues related to gender and race within the entire sports and betting ecosystem by sharing data, resources and experience and developing tools that work. We are thrilled to have them as a partner.”
The strategic partnership follows the IBIA’s revelation that suspicious betting activity has increased by 48 percent from 2019 to 2020, with football alone recording a 25 percent rise.
In 43 countries and 15 different sports, 270 offenses have been reported, with 68 occurring in the first quarter of 2020. This brings the total number of alerts to 986 across 17 sports in 95 countries for the four year period 2017-2020.