Hurricane Global Group has purchased HeySpin, an online casino that runs on the Aspire Global site, for an undisclosed amount.
HeySpin will be handled jointly by Hurricane Operation and the group’s strategic partner, Chilli Partners affiliate network, as part of the contract, which has been characterised as a “mutually beneficial” partnership.
Boosting company presence
According to Hurricane Global, the purchase boosts the company’s presence even further, with HeySpin Casino, which operates under Malta Gaming Authority and UK Gambling Commission licences, offering a wide variety of opportunities to compete in the restricted UK market.
Jov Spiero, VP sales at Aspire Global said: “I am very pleased that Hurricane Global Group chose Aspire Global to partner up with to combine our expertise and to ensure that the Hurricane Group launches successfully in regulated markets globally.
“One of the Hurricane Global Group’s brands will operate on the Aspire Global platform, AspireCore, and will utilise our industry-leading CRM and Retention tools. We at Aspire are thoroughly looking forward to extending our cooperation with Hurricane Global even further in the near future.’’
‘Great experience in operating casinos’
Aspire Global touts its ‘great experience in operating casinos,’ as well as a ‘high-tech and flexible’ interface, as core contributions to the table. The regulatory and enforcement departments at Aspire Global also help in ensuring the protection of Hurricane Global Group’s assets.
Hurricane Global Group is now bolstering this partnership with user acquisition experience, thanks to its strategic partner Chilli Partners. The Hurricane Global Group’s current purchase of HeySpin improves its role while offering various benefits to the casino, including improved user traffic.
Furthermore, Aspire Global and Hurricane Global Community aim to pool their money and work on the HeySpin CRM operations and retention initiative.
Following the acquisition of DuxCasino in December 2020, Hurricane Global declared its intention to revolutionise the igaming industry.