HRI Launch iGaming And Betting JV With Trio Of The Stars Group Execs

With a trio of former The Stars Group (TSG) execs, casino operator Hard Rock International (HRI) has launched a new iGaming and sports betting joint venture.

On Monday, HRI announced the launch of Hard Rock Digital (HRD), which will serve globally as the exclusive interactive gaming and sports betting Hard Rock and Seminole Gaming (SGA) vehicle. HRD will be “fully capitalised by SGA, HRI and its partners, providing full financial backing for this new joint venture.”

Speaking of these partners, they include Rafi Ashkenazi, ex-CEO of TSG, who stepped down from his former company in March after being acquired by the UK giant Flutter Entertainment. Ashkenazi will serve as the executive chairman of HRD from his previous position beginning sometime next year after a ‘garden leave’ period.

Former TSG legal eagle Marlon Goldstein, who will serve as the CEO of the JV, is also joining HRD, while Matt Primeaux, who formerly headed TSG’s US-facing activities, will serve as the president of HRD. As executive managing directors, all three former TSG luminaries will also serve.

Jim Allen, HRI chairman, will serve as HRD chairman at the Hollywood, Florida, base of the Seminole Tribe. “Allen said HRD represented HRI “broadening our digital business” while also pursuing “strategic  branding and distribution opportunities both within the US and globally.”

In November, HRI’s New Jersey online casino created revenue of $6.3m up 189 percent year-on-year, while its offering of online sports betting added $363k.

It is unclear what the announcement on Monday could portend for Scientific Games Corp, the new iGaming/sports betting partner of HRI, which went unmentioned in the announcement on Monday. It was only in late September that the parties announced an extension of their current agreement to include Iowa and New Jersey’s digital and retail operations.

A long list of open vacancies located either in Florida, Atlantic City or Austin, Texas is currently on the Hardrockdigital.com website. Everything is up for grabs from engineering, design, marketing operations and business, so stop reading this and start polishing those resumes now.