On Wednesday, May 5th (3pm BST), HooYu, a customer onboarding, KYC, and fraud prevention specialist, will host an SBC Webinar to discuss how betting and gaming operators can minimise player abandonment during the registration process.
The session ‘Stop Losing 30 percent of Customers at Sign-Up and Improve Your KYC Journey’ will be based on HooYu’s latest Customer Onboarding Drop-off in Online Gambling report.
Bailing out during the registration process
The report revealed how widespread the issue of customers bailing out during the registration process is in the industry, as well as a number of the pain points that cause players to opt out of signing up with a particular operator.
The HooYu team will discuss why customers become disengaged during registration, where in the sign-up phase operators experience the highest degree of dropout, and the most common errors operators make in their onboarding journeys in this webinar.
Solutions to the most pressing problems
It will also concentrate on solutions to the most pressing problems, with experts sharing tips on how to minimise leakage in the onboarding funnel and suggestions on how to use the new digital KYC tools to reduce customer abandonment rates.
The following are the features of the panel:
- David Pope – Marketing Director, Hooyu
- Martyn White – Head of Gaming, HooYu
- Andrew McCarron – Managing Director, SBC
HooYu Marketing Director David Pope said: “Operators spend big money on advertising, promotions and affiliate marketing to drive traffic to their websites and apps, but the average 30% dropout rate during onboarding means a significant portion of that budget is wasted.
“In this webinar we’ll demonstrate that operators can avoid losing out on new customers by re-evaluating their KYC journey and implementing new technology to make it simpler and quicker.”
To join this SBC Webinar and learn how to make the customer onboarding process more user-friendly and reduce customer abandonment rates, click here.