Author: Joe Kizlauskas
Last Updated: 2nd February 2020
Hooters of America’s restaurant chain has partnered with KonekTV to launch the latter’s sports information screens at all locations in Indiana, New Jersey and Pennsylvania to improve the user experience for sports betting fans.
The move allows bettors to position their wagers in real-time while watching every game with the sportsbook BetRivers.com via phone.
Terry Marks, CEO of Hooters said on the deal: “We love enhancing the guest experience in any way we can from best-in-class food and service to top-notch entertainment. Partnering with KonekTV allows us to bring a whole new world of opportunities to our guests and creates another reason as to why Hooters is the ultimate hangout spot.”
The KonekTV screens show key game statistics, analytics and odds in order to inform new sport bettors and attract experienced bettors. The BetRivers odds are shown on the screens, along with exclusive deals for guests from Hooters.
Commenting Matt Stetz, COO of Rush Street Interactive said: “BetRivers is excited to partner with KonekTV to promote our brand, odds, and betting experience to sports fans visiting Hooters locations across the three states where our mobile sports betting service is legal.”
“We have a range of innovation planned for how to drive activations and engagement at retail locations such as Hooters,” said Seth Schorr, KonekTV CEO. “KonekTV simplifies the betting experience for those looking to try their hand at sports betting or simply returning as experienced bettors, and introducing our technology in select Hooters locations means more people can see how easy it can be.”