Holland Casino has formed an agreement with the Eredivisie in which the gaming company will serve as a responsible betting partner for all Dutch professional football.
Holland Casino will be able to exhibit its igaming and online sports betting offerings, as well as prioritising “safe and responsible gaming,” thanks to the relationship with the Eredivisie, Keuken Kampioen Divisie, and ESPN.
The relationship, which will begin on October 1, 2021, will help the company achieve its goals when the Dutch market opens later this year, according to the company.
Dutch football investment
Holland Casino’s CEO, Erwin van Lambaart, explained: “The investment in Dutch football is of great value to all parties. It gives Holland Casino an enormous reach to interest a wide audience in attractive games of chance with an exciting, new online dimension, where safe and responsible play is always paramount.
“By setting the bar high in this regard, we want to set an example in the Netherlands and the rest of Europe, in our casinos and from 1 October also in our online offer. That reliability is of great importance to the consumer.
“The value of the investment is also great, because it really supports all professional football clubs, spread across the Netherlands.”
In addition, Holland Casino will collaborate with ESPN to provide fresh content for football fans across the Netherlands.
Liable party with good long-term vision
Jan de Jong, director of Eredivisie said: “The Eredivisie has consciously opted for a Dutch party, Holland Casino, an a-brand.
“A reliable party. With a good long-term vision. Moreover, the Eredivisie and Holland Casino share a rich, successful and beautiful history with each other. We are now going to add a new wonderful chapter of at least 4 years to that.”
Van Lambaart added: “This partnership with Dutch football will help us in the coming years to gain a new impetus for the future. The plan is sound, realistic and sound. We are convinced that this will pay off on several fronts.
“On the one hand, the corona crisis has underlined that a digital channel is essential for the robustness of Holland Casino. It makes our company more future-proof.
“On the other hand, we have made a conscious decision with all parties to integrate the right balance between attractiveness and responsible play in the entire collaboration.”