Holland Casino Hires Selligent For Enhanced Guest Experiences

Holland Casino has hired Selligent Marketing Cloud, a multinational B2C marketing automation agency, as the company strives to move its marketing efforts forward and offer enhanced guest experiences.

The partnership comes as the company says it was searching for a marketing platform that would allow them to better understand the habits of their guests and provide more customised deals, including free drinks or coupons for dining and trips to the future.

In addition to its strong focus and support for GDPR enforcement, Selligent offers the ability to connect experiences across all customer touch points, from internet to phone to social.

John Hernandez, CEO of Selligent Marketing Cloud, said of the partnership: “Casinos often have a diverse customer base who enjoy a variety of unique experiences. There is a constant opportunity to better understand their needs to take visits to another level.

“With Selligent Marketing Cloud, Holland Casino can tap into individual tastes to build highly personalised entertainment experiences that keep their guests coming back.”

The Dutch state-owned Holland Casino has 14 country-wide casino facilities and attracts more than 1.1 m guests throughout the year.

“Holland Casino is focused on delivering tailored experiences to increase engagement and loyalty with our customers,” added Bjørn de Boer, product owner marketing technology at Holland Casino.

“It was important that we select a marketing technology partner with a robust, flexible and secure platform that would allow us to deliver personalised offers even while guests are already onsite.

“Selligent Marketing Cloud was the clear choice given its engagement capabilities and longstanding experience with privacy regulations, offering a true understanding of both our marketing and security needs.”

Holland Casino is the latest addition to the increasing number of customers in a number of industries from Selligent Marketing Cloud, including brands including InterContinental Hotels Group, Odeon Cinema Group, and Kimpton Hotels and Restaurants.