Highlight Games To Go Live In Greece Via Novibet

The premium titles of Highlight Games are expected to go live via Novibet’s online and mobile platforms in Greece and the UK.

The London-based video virtual sports developer’s impressive offerings include Soccerbet, which now includes English, Italian, Greek and Turkish football leagues.

Greek Super League clubs

A number of popular Greek Super League clubs, including AEK Athens, Aris Thessaloniki, Asteras T, Atromitos, Giannina, Olympiakos, Levadiakos, Panathinaikos, Panionios, PAOK Salonika, Platanias and Xanti, are included in the title.

Novibet Business Development Manager Dimitris Argyriou said: “Novibet is thrilled to be the first operator to bring Highlight Games’ premium content to players in Greece.

“Featuring genuine archive footage from the Greek Super League, Soccerbet will undoubtedly capture the imagination of players, as they enjoy revisiting the greatest goals and action from the nation’s favourite sport 24/7. 

Exceeding customers’ expectations

“It is our main priority to constantly exceed our customers’ expectations and to stay ahead of the gaming trends. To innovate, to listen to our members and at the end of the day to provide them with the most personalised, and memorable gaming experience that they are asking for.”

Soccerbet, like the famous NBA Last 60, is now available to Novibet customers, while the IIHF World Championship product is expected to be launched in due course.

International expansion

The offering has played a key role in the international expansion of Highlight Games, finding popularity among other markets in Croatia and Romania, as well as becoming highly successful in Italy.

Steven Holmes, Highlight Games’ co-CEO, commented: “I’m delighted to announce this milestone in Highlight Games’ 2021 roadmap.

‘Maximising opportunities in the Greek market has long been a strategic priority for our business, and it is fantastic to see this being realised as we introduce our transformative video virtual sports to Novibet’s online and mobile channels. 

“Soccerbet continues to perform outstandingly in the Italian market and we look forward to replicating this success and transforming the virtual sports landscape in Greece, as we have already done in Italy.”