Highlight Games Limited, a London-based virtual sports video specialist, has expanded its partnership portfolio after having secured a new partnership with Jennings Bet.
Highlight Games has agreed to carry out its flagship SOCCERBET offering across the UK retail estate of the independent bookmaker under the terms of the agreement.
Nick Gardiner, Co-CEO, Highlight Games said: “I’m delighted to announce that this exclusive product will be available to UK players in Jennings bet LBOs soon.
“SOCCERBET has revolutionised the world’s most competitive virtual sports market in Italy, and in the past year we have created double digit growth for Italian Concessionaires while displacing traditional graphical-based games.
“We anticipate a similar story in the UK as we launch our next generation video-based games. SOCCERBET is an engaging and immersive offering that attracts both traditional bettors and true football fans alike.”
The deal will contain ‘exclusive real archive footage,’ which is the first time the product will be released in UK retail outlets. SOCCERBET also will be made available both in league and single match formats, allowing players to bet on the results of their favourite soccer teams and players.
Julian Knight, Chief Executive, Jennings bet concluded: “Jennings bet is proud to be the first UK operator to be launching SOCCERBET into UK LBOs. We are confident that our customers will enjoy the nostalgia of watching and betting on real video highlights of their favourite teams as they play out before them. This is an exceptional product and we can’t wait to launch it in retail venues soon.”