The Merkur UK Initiative is being tested in ten high-street locations, with the first awards set to be announced in mid-July.
The trial will be followed by a phased nationwide roll-out, which is expected to begin ‘almost immediately’, according to the high street gaming entertainment operator. The pilot was created to recognise smaller community-based charities and good causes that ‘frequently get neglected.’
Important role in communities
Both the Merkur Slots and Merkur Bingo brands, according to Lola Wood, Merkur UK’s customer experience manager, play an important part in their communities. She explained: “Most people will immediately associate Bingo Clubs with the term ‘Community’ but the same also applies to our 180 high street entertainment venues located in towns and cities throughout Great Britain.
“These are the places where friends meet and socialise in safe and familiar surroundings and where the staff will greet them by their first name. Merkur Initiative builds on the profound connections that exist between venue and community by identifying those local ‘not for profit’ groups that quite frequently go unnoticed but quietly get on doing outstanding work in the community.
“Merkur Initiative will draw on the insight and local knowledge of staff who are being asked to nominate the good causes they want to support. Money raised through the venues will then be pooled nationally with the head office contributing to the final donation.”
Indentification of local heroes and groups
Merkur UK hopes to “identify the local heroes and groups” that are the “lifeblood of so many communities,” according to the company.
Concluding, Wood said: “The awards that we will be making through the Merkur Initiative will help those that go the extra mile to continue to do the fantastic work that keeps communities together. I’m looking forward to meeting those local heroes and recognising them for what they do in the Merkur UK communities that we are so proud to be a part of.”