Helio Gaming’s lottery-based games have been added to Pariplay’s Fusion platform, which is part of the Aspire Global online casino aggregator and content supplier.
Pariplay will acquire Helio Gaming’s content suite, which produces lottery-based games, betting on the outcome of international lotteries, and customised games tailored to operators’ market needs, as part of its objective to offer a diverse and broad content portfolio.
Interesting alternative content
Keith Galea, CEO at Helio Gaming said: “We pride ourselves in offering interesting alternative content and our games have been proven to attract different demographics, boost retention and to galvanise dormant players.
“Featuring on Pariplay’s platform will guarantee our portfolio reaches top tier operators across numerous key markets and we are excited to further push the lottery vertical together.”
Fusion’s portfolio gains a new vertical with the addition of a suite of lottery games that provide players the chance to win significant jackpots in hourly, daily, and weekly draws.
In addition to its own content, Pariplay offers its Fusion aggregation platform, which includes over 12,000 games from around the world. The platform, which is licenced in over 16 regulated markets, also includes a variety of conversion, retention, and tool mechanisms to assist operators in increasing engagement and retention.
Innovative lottery products
Pariplay’s chief commercial officer, Christine Lewis, speaking of the company’s recent arrangement said: “Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals and with several hourly, daily and events-based draws, customers have plenty of opportunity to win big.
“Our mission is to have a diverse and broad content offering available on our Fusion platform and by adding Helio Gaming’s portfolio, our operator partners’ selection has just been significantly enhanced.”