Heart Bingo has selected singer Olly Murs as a new brand ambassador, with the collaboration planned to include an exclusive branded slot game and bingo room.
Murs’ role in the relationship will include video material and personalised greetings for Heart Bingo players, as well as contests to win tickets to his gigs and meet-and-greets.
“I’m delighted to be working with Heart Bingo,” stated Murs. “I have very fond memories of taking my nanna to Bingo in my early twenties, and always admired the joy & community spirit around it.
“I’m looking forward to meeting the ‘Hearties’ and turning up the feel good at the official home of feel good bingo.”
The singer-songwriter and TV host will be the new face and voice of Heart Bingo, pushing the brand on billboards, online commercials, radio ads, and through shared posts to his 4.1 million Facebook and 3.6 million Instagram followers.
Turlough Lally, director of eGaming at Heart Bingo, had this to say about the collaboration: “We are thrilled to have Olly Murs on board. He’s the perfect fit, and really turns up the feel good for Heart Bingo. We can’t wait for him to meet, and get to know, our Heart Bingo Community.
Murs rose to fame after finishing second in the X-Factor in 2009, and has since had a successful career in music and beyond, recording several UK number one hits such as “Heart Skips a Beat” and “Troublemaker,” as well as four number one multi-platinum selling albums over the course of his 12-year career in the music industry.