IFundRaiser, a proprietary technology platform focusing on raising funds for charities and organisations, has been introduced by Denver-based gaming and entertainment company HeadsUp Entertainment International.
Doug Wilson, who was recently appointed HeadsUp CEO said: “The COVID-19 Pandemic and its affiliated severe negative economic impact has dramatically changed the world in many ways and charities have been one of the most impacted victims of the world’s new realities.
“Golf tournaments, galas, speaking events and traditional fundraisers are no longer a viable means for most organisations to gather their benefactors and supporters to raise money for their causes and we have the answer.
“Using the tools we have with gaming licences, digital technology, media production and payment processing, we can deliver a complete solution.”
Clients will be able to build a maximum-exposure online experience, such as an online poker tournament, a prize draw or auction, a celebrity endorsement or a digital gaming experience via the iFundRaiser platform.
HeadsUp Chief Business Development Officer Mark Hutchinson added: “I have spent the last 30 years raising money for good causes, over $2bn to date, and this is the best product I have ever had the opportunity to introduce.
“I have already been able to bring major global partners to HeadsUp to allow us to do the hard work of raising money in very difficult times globally.”
In the coming weeks, the first agreements will be confirmed, with talks reportedly underway with a variety of organisations, ranging from military to wildlife groups and from local to global organisations.
HeadsUp partners will be able to deliver a digital gaming experience through a range of igaming items including draws, lottery, bingo, 50/50, watch-and-win, donate-and-win and play-to-win.