Hard Rock’s Atlantic City Resort To Receive $20m For Improvements

Hard Rock International’s Atlantic City resort will receive at least $20 million in capital improvements, including new slots and table games, suite upgrades, the launch of a new Starbucks, a new dining store, and a refresh of beachfront amenities.

The former will see more gaming units built in the Asian and High Limit areas, as a positive response to the demand created by seven months of consecutive gaming revenue growth.

The main casino floor and cage areas will also be expanded with more table games and slot machines, according to the group.

Commitment of capitol dollars

Joe Lupo, president of Hard Rock Atlantic City said: “The commitment of these capital dollars from our ownership proves their devotion to enhancing our guest experience, along with the revitalisation of Atlantic City and our property which opened after a $500m renovation less than three years ago.

“Our growth over the past year during unprecedented circumstances speaks to guests’ trust in our property and enjoyment of their experiences, which we will continue to evolve and improve.”

The bulk of the money will go into 91 total suite renovations, but all regular hotel rooms will see some upgrades as well.

The oceanfront resort will also update their beachfront facilities to reflect the hard work of the US Army Corps of Engineers beach replenishment projects that took place this year, with a new Starbucks set to open in late May.