Hard Rock Hotel & Casino Sacramento at Fire Mountain, Northern California, made their highly anticipated debut with a renowned Hard Rock Guitar Smash on Wednesday, inviting guests to the top destination. Festivities and entertainment will continue throughout the weekend, with a star-studded performance by British rock icons, Def Leppard at Toyota Amphitheatre on Saturday, and promotions starting on Sunday, November 3.
“We are extremely excited that Hard Rock Hotel & Casino Sacramento at Fire Mountain is able to open its doors to locals, travellers, and lovers of the Hard Rock brand,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “The development of the property has been such an amazing endeavour, and we could not have done it without the incredible partnership between the Enterprise Rancheria Tribe and the Seminole Tribe of Florida.”
The hotel and casino was completely built on a 900-acre property in just 15 months. The sneak preview opening yesterday, along with the property tours, greeted visitors with a world-famous Hard Rock guitar smash. The ceremony also included a $100,000 donation from the Hard Rock Heals Foundation and the Fire Mountain Hard Rock Hotel & Casino Sacramento to the Enterprise Community Foundation, the Enterprise Rancheria Tribe’s charitable body.
The property will be offering marketing promotions and marketplace events on Sunday. New Wild Card Rewards holders will earn $10 in Free Play / FreeBet once they sign up and will be able to participate in The Ultimate $1,000,000 Cash and Cars Giveaway where they are guaranteed to win every day throughout the month of November, plus entries for the $100,000 gift on November 24, and the 2020 Mercedes GLC draw on November 30. Customers 55+ can also participate in the “Classic Rockers” programmes on Tuesdays and Wednesdays, and all cardholders can win their share of progressive jackpots starting at $10,000 on Fridays and Saturdays.
Hard Rock Hotel & Casino Sacramento offers 169 hotel rooms and suites, as well as a large meeting space, an outdoor pool and deck area for leisure or business travellers. The casino houses 1,587 slot machines and 57 table games, with exclusive high-limit gaming areas, unique product ranges, and new-to-market innovative technologies.
“Guests are welcomed with our unique brand of Hard Rock hospitality; it’s a combination of the vibe of our beautifully designed building blended with the passion for service from our team members,” stated Mark Birtha, president of Hard Rock Hotel & Casino Sacramento. “Many of our employees come from right here in the Sacramento area. We made a promise to hire locally, and that resulted in 70% of our staff coming from Yuba and Sutter counties. We had over 35,000 applications for 1,300 positions, which shows you the power and appeal of the Hard Rock brand.”
The venue’s six restaurants, operated by Michelin-starred Executive Sous-Chef, Richard Chen, offer a variety of food and beverage options, including Song and YouYu Noodle Bar. The hotel welcomes guests with a range of iconic product deals and services, including the music programme Sound of Your Stay, where the mood can be set with a free Crosley turntable or rock out in their room with a Fender guitar, reserved at the front desk with headphones. The property also provides a rock shop selling all product merchandise and a fitness centre for Body Rock with top-of – the-line Technogym equipment.
“This project is the first of its kind, with two tribes joining together to bring this integrated resort to life,” said Glenda Nelson, chairwoman of the Enterprise Rancheria Tribe. “We are proud of our partnership with Hard Rock and the Seminole Tribe, and we are enthusiastic to continue collaborating to provide guests with an unparalleled entertainment destination experience.”