Hard Rock International has announced a partnership with Ultimate Jet Charters that will see an unique air service bring guests to the company’s Atlantic City location.
The new 30-seat VIP air charter service, which will be known as Hard Rock Air, will cater to high-end consumers going to the resort from chosen markets across the region.
Ultimate Jet Charters will launch the unique service on Friday, July 16th, with flights departing from Farmingdale, White Plains, Norfolk, Richmond, Baltimore, Cincinnati, Scranton, and Latrobe.
At the airport, guests will receive private charter check-in and complimentary parking, as well as overnight accommodations at the Hard Rock Hotel & Casino Atlantic City and ground transportation to and from Atlantic City International Airport.
$20m in capital improvements
This follows the company’s announcement last month that the resort will receive at least $20 million in capital improvements, including new slots and table games, room renovations, the inauguration of a new Starbucks, a new eating outlet, and a refresh of beachside amenities.
Additional gaming units will be built in the Asian and High Limit sectors, according to the former, as a favourable reaction to demand generated by seven months of straight gaming revenue increases.
Joe Lupo, president of Hard Rock Atlantic City said: “We are confident that Hard Rock Air is going to take our VIP guest experience to new heights and offer a convenient, seamless getaway that is unmatched in the market.”
In April, revenue at New Jersey’s online casinos and poker rooms increased year over year, but fell short of the previous month’s record.
Digital gaming ecosystem
The Garden State’s digital gaming ecosystem brought in $107.7 million in the last 30 days, up 34.8 percent from $80 million in April 2020 but down from the previous high of $113.7 million in March. The total gaming revenue for the month was $352.2 million (2020: $82.5 million).
Borgata, which also owns the BetMGM brand, topped the list with $32.8 million in online casino and poker revenue in April, more than doubling the $15.9 million reported in May.
Golden Nugget Online Gaming came in second with $32.4 million, up 17.3 percent from $27.6 million, while Resorts Digital came in third with $19.6 million, up 21.7 percent from $16.1 million.
On a land-based basis, Borgata holds the lead with $38.5 million, followed by Hard Rock with $35.2 million and Ocean Casino Resort with $22.1 million. Due to 2020 shutdown mandates to combat the spread of COVID-19, there is no year-to-year comparison.