Hamza Afifi, the former Head of Sales for SiGMA Group, has been appointed Soft2Bet’s new Public Relations Director.
Afifi will be in charge of marketing the supplier’s operator brands, which include the newly introduced gamified sportsbook Betinia and the cabaret-inspired casino Winota.
Soft2Bet CEO Boris Chaikin commented on the appointment, saying: “A warm welcome to Hamza Afifi, who we are thrilled to name as our new PR Director.
“Having enjoyed tremendous success at a range of highly regarded companies in our industry and beyond, Hamza will apply his impressive skills and experience to the promotion of our award-winning offering, and we are delighted to have him on board.”
‘Wealth of impressive experience’
Soft2Bet lauded Afifi’s “wealth of impressive experience,” noting that he had previously filled a series of jobs as a marketing and sales manager in a number of industries.
Soft2Bet’s PR Director, Hamza Afifi, added: “From both a professional and personal perspective, joining such a widely respected company as Soft2Bet is a fantastic step for me.
“Our agenda for the year ahead is jam-packed with exciting brand launches and high-profile commercial partnerships, and I look forward to helping the team maintain the strong momentum we have generated so far.”