Habanero Partners With Betjuego To Increase LatAm Footprint

Provider of slots and table games Habanero has increased its LatAm footprint following news that it was partnering with major Colombian operator Betjuego.

The contract, which blends ‘European igaming technology with traditional Colombian flair’ will now see the integration of Habanero titles through Betjuego’s live betting, sportsbook and casino games portfolio.

Vera Motto, executive for business development at Habanero, commented on the agreement: “We are delighted to partner with such a dynamic, up-and-coming operator as Betjuego. The company operates one of the simplest and fastest-growing igaming platforms in Colombia, and we’re proud to be counted as one of its key suppliers. We are confident that our innovative and fresh content will thrill Betjuego’s players.

“Now certified in 17 territories around the globe and counting, this agreement further strengthens our footprint in yet another exciting emerging market. Stay tuned for plenty more exciting news to come.”

Betjuego, which was launched a year ago, has since cemented itself as a key player in the Colombian market and has formed trade agreements through local partners, totaling more than 15,000 betting points in the region.

Nearly 60 Habanero HTML5 slots and table games titles are expected to be incorporated into the platform’s offering as a result of the new deal, with the company’s innovative marketing and customer retention resources also set to improve Betjuego’s bid.

Stefano Tino, Betjuego managing director added: “Habanero’s immersive gaming content has a proven track-record of popularity with a wide variety of players, so we are thrilled to have the innovative supplier on board.

“We’re sure that its premium game catalog will provide a welcome addition to our state-of-the-art platform and casino offering, and we look forward to a productive, long-term relationship.”