GVC, William Hill and Flutter Ent. Top Three GambleAware Donors


Recent figures released by industry charity GambleAware named GVC Holdings, William Hill and Flutter Entertainment as the top three charity donors for the period from April 1, 2019 to December 31, 2019.

The charity has raised £7.6m in voluntary contributions for the first three quarters of the year but this does not include funds received from administrative settlements.

Presently, the charity requires those in the industry to make an annual contribution of 0.1 per cent of their annual Gross Gambling Yield (GGY) directly to GambleAware, requiring those with an annual gross gambling profit of less than £250,000 per year to donate at least £250.

GVC Group, Ladbrokes and Coral’s umbrella group, had promised £1.46m to the charity, closely followed by Flutter Entertainment and William Hill, both of which contributed £1m.

The charity uses the funds to help create programmes aimed at the prevention and treatment of problem gambling across the sector.

The donor list is made up of industry owners and manufacturers, in addition to donations in the form of unclaimed winnings, dormant accounts and other assets.

Bet365, Buzz Group and Betway have ranked high on the list of donations, contributing £868,000, £249,126 and £153,500 respectively to the organisation.

Between Q1 and Q2 the charity has collected £1.29m from LeoVegas and Gamesys (Gibraltar) Limited in regulatory settlements. At the conclusion of their self-exclusion period, LeoVegas was penalised by the UK Gambling Commission for violations relating to misleading ads and customer service and agreed to pay £600,000 to the charity.

Gamesys was reprimanded by the UKGC for failing to prevent damage from gambling and violating money laundering laws, and agreed to make a £690,000 settlement instead of a financial penalty.


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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.