GVC Holdings, the multinational sports betting and gaming company, welcomed the BGC’s Organised Industry Strategy to provide a more stable betting and gaming climate in the midst of the COVID-19 pandemic.
A group statement announced the introduction of more responsible gambling safeguard enhancements to ensure that its goods continue to be enjoyed as a ‘safe form of casual entertainment.’ The changes were placed to ensure that consumers will not surpass their financial limits with GVC understanding the additional risk associated with housebound lock-down as a result.
Such threats involve people being lonely, distressed or in financial distress, and as a result the company is taking a range of proactive steps and building on its Bettor move to safer gaming policy to support vulnerable clients.
Kenneth Alexander, CEO of GVC commented: “At this time of unprecedented uncertainty, we are more committed than ever to keeping our customers safe while they enjoy our products. We are hugely sensitive to the potential for increased risk for some who are isolated at home or may have financial difficulties with reduced access to work.
“Our enhanced tools give customers the power to manage their spending and time in an effective way, and we are backing this up by carefully monitoring play through our markers of harm.
“As an industry, we have a clear responsibility to protect the vulnerable and we warmly welcome the coordinated approach announced today by the BGC which provides a template for strengthening player protections.”
The Group’s responsible enhancements to gambling safeguards are:
- Proactive communication with all customers, across all Group brands and in all territories, to remind players to gamble responsibly and direct them to the Group’s suite of safer gambling tools. Through these tools, customers are encouraged to set deposit and time limits as well as enabling them to self-exclude from the Group’s sites altogether. In the coming weeks the Group will introduce further tools including curfew setting, stake limit setting on slot games, and reverse withdrawal settings. (See notes to editors for further details).
- The addition of two new Markers of Harm (“MoH”) indicators to the Group’s safer gambling algorithm, enabling the identification of potentially problematic gambling behaviour at an earlier stage. The additional MoHs will specifically review player behaviour pre and post home isolation. In the event that increased-risk behaviour is identified, a sliding scale of interventions will be initiated, which ultimately may result in the suspension or closing of accounts.
- Increased responsible gambling messaging on the homepage and throughout all sites, with a new page providing dedicated advice on keeping betting sensible and enjoyable during the current crisis.
- GVC gaming brands will run responsible gambling-led, multi-channel advertising and marketing campaigns to promote responsible gambling to customers while they enjoy time on our sites.
- Specific guidance and restrictions mandated to all affiliates preventing them from referencing the pandemic or encouraging excessive play due to boredom or isolation. This advice will include a specific blacklist of banned terms.
The BGC announces 10 pledge action plan for #safergambling during #Covid19 crisis. @MichaelDugher says though gambling levels have dropped our commitment to safer gambling is stepped up, we will help our customers stay safe & in control of their gambling.https://t.co/V2WK0icAhi
— Betting and Gaming Council (@BetGameCouncil) March 27, 2020