GVC Holdings has introduced The GVC Foundation in an effort to promote its continuing Corporate Social Responsibility (CSR) projects, which will supervise the cooperation and help of the goals and gifts of the gambling group around the globe.
The fresh foundation will concentrate mainly on accountable gambling, sport integrity, and regulation of gambling studies, education, and problem gambling therapy, as well as promoting grassroots projects for men, females, and sport and mental health disability.
Commenting on the launch, Virginia McDowell, Chair of GVC’s CSR Committee said: “GVC is determined to spearhead the gambling industry’s approach to CSR initiatives, particularly with regard to responsible gambling and sports integrity-related projects.
“The launch of The GVC Foundation is a clear sign of this commitment, consolidating GVC’s hard work in this area over the last few years.”
GVC outlined the Foundation’s plans to manage the £2 m community grant of the gambling group as well as GVC’s partnerships with SportsAid, EPIC Risk Management, Gordon Moody, the U.S. National Council on Problem Gambling, and the Cambridge Health Alliance Addiction Division, a Harvard Medical School learning hospital.
GVC has also increased its CSR portfolio by launching four fresh projects in relation to the release of the Foundation. It has inked a new deal with Italian football club Inter Milan to promote women’s involvement in football, supported by both a domestic media campaign and the launch of a women’s talent show focused on football.
In addition to the German Bundesliga clubs Borussia Dortmund and FC Köln, the Foundation will also introduce the German Sports Integrity Forum along with the Play Fair Code.
It has also reached a fresh contract with the UK Professional Players Federation to assist finance anti-match fixing education programs across sports such as football, cricket, rugby union and snooker with the umbrella organisation.
Lastly, the GVC Foundation will also be appointed as a bronze contributor to the Sports Wagering Research Support Fund, which will provide a fresh stream of public health study financing initiated following legal sports gambling.