GVC Holdings Outline Imminent Rebrand To Entain

As well as documenting a pledge to withdraw from all unregulated markets, a renewed commitment to sustainability, new technology-driven consumer security, and four main pillars for growth, GVC Holdings has outlined an imminent change of name to Entain.

Delivering a new corporate identity is intended to reflect the ambition of the company to be the global leader in sports betting and gaming entertainment, and is subject to shareholder approval. The new logo seeks to reflect a new chapter within a re-energized management team for the organisation.

Shay Segev, the CEO of GVC, explained: “Today marks an exciting new chapter for the group, and an important step forward in achieving our ambition of being the world leader in sports betting and gaming.

“Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection.

“We are absolutely committed to pursuing the highest standards of corporate governance, to providing outstanding career development opportunities for our colleagues, and to supporting the communities in which we operate. Our clear strategy of prioritising sustainability and growth will allow us to achieve these goals, thereby providing long-term value for all of our stakeholders.”

In addition the company has also announced a renewed commitment to sustainability and growth, as it aims to abide by the slogan that the most profitable will be the most sustainable business in our industry.’

The group focuses on five cornerstones, outlining a strategic emphasis on its new Sustainability Charter, to deliver an exclusive focus on controlled markets, to continue to lead responsible gambling, to integrate responsible gambling into remuneration, to follow the highest standards of corporate governance, and to invest in our citizens and local communities.

The Entain Foundation is also launching a pledge to donate £ 100 million over the next five years, including a new Pitching In initiative that promotes grassroots sports, in order to minimise EBITDA by nearly $ 40 million in 2021.

In addition, the organisation has also identified four strategic US leadership imperatives, expanding across key markets, entering new markets and expanding to new audiences, in order to maximise scale over the next three to five years.