GVC Holdings has confirmed that it will no longer use Oddschecker affiliate marketing services for its UK flagship properties Ladbrokes, Coral and BETDAQ.
GVC explained in a brief statement that the decision to call time on its Oddschecker agreement was taken for ‘commercial reasons’ – noting that it terminated all product inventories as of 9 July 2020.
GVC statement read: “We would like to wish Oddschecker the best of luck and thank them for the positive relationship we’ve enjoyed over the years we’ve worked together.
“Sadly, we couldn’t agree commercial terms to renew the relationship, so as of the 9th July our UK Digital Brands will no longer feature on the service.”
GVC’s decision to end its partnership with Oddschecker reflects an organisational transition phase under lockout.
As UK tier-1 betting firms commit to new VIP management and player interaction standards, it confirmed this week that it will revamp its customer service teams in preparation for inbound regulatory changes.
Operating since 1999, Oddschecker is known as the leading UK sports betting comparison site for teams.
A current asset of FTSE100 rival Flutter Entertainment, Oddschecker has seen a range of high-profile shareholders throughout its 20-year existence including BskyB, the US private equity firm CVC Capital and The Stars Group Inc.
Oddschecker management stated this month that it would support an overhaul of UK marketing standards and requirements regarding the practise of gambling affiliates.
Oddschecker is a founding member of the newly founded Responsible Affiliates in Gambling (RAiG) which supports the establishment of a UK advertisement ‘affiliate-centric licencing scheme.’
Oddschecker management has not yet responded to actions taken by GVC.