GVC Holdings Begin Rebrand As ‘Entain Plc’

GVC Holdings shareholders have unanimously accepted the corporate rebranding of the FTSE100 business to the updated ‘Entain Plc’ identity.

99.9 percent¬†of corporate shareholders endorsed the rebrand, casting ballots at a ‘extraordinary general meeting’ signing-off on the ‘new corporate charter’ introducing a series of new long-term sustainability targets.

Group CEO Shay Segev and the current executive leadership team of the FTSE company delivered charter targets to corporate shareholders last month, stressing that Entain Plc will lead global gambling in all disciplines of sustainability and behaviour.’

By the end of 2023, headline plans saw the company commit to operating 100 percent across regulated markets.

Meanwhile the company’s latest ‘Advanced Responsibility & Care’ (ARC) initiative will benefit all subsidiaries and operating teams, using its proprietary-built safer gambling technology to strengthen player safety through additional tests as well as enhanced monitoring and interventions.

The launch of the ‘Entain Foundation’, a CSR fund dedicated to contributing over ¬£ 100 million to local communities over the next five years, gambling damage analysis and the sponsorship of youth sports projects, would help global expansion.

The corporate charter has been personally endorsed by Segev, which will foster growth by recruiting top talent from the workforce and enabling the company to secure optimum local partnerships in key markets.

The rebrand has been assisted by the introduction of new company website EntainGroup.com and the transition of all GVC-related social media properties to Entain domains.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.