GVC Holdings have announced that its ‘cash and in-kind contributions towards responsible gambling charities’ increased during 2019.
The betting group published its 2019-20 CSR Report revealing that cash and in-kind charity contributions rose from £2.51 million in 2018 to £3.61 million in 2019.
The Report stated: “Having already doubled our investment into research, education and treatment (“RET”) of gambling-related harm in 2019 to 0.2% of UK Gross Gaming Revenue (“GGR”) in 2019 (c.£4m), we led the industry as the first operator to commit to a 10-fold increase by 2022 (equivalent to £20m per year at current rates). We were delighted when four other major UK operators followed this lead in July 2019, pledging a similar increase.
“To add longevity, independence and professionalism to our RET investments, we have launched the GVC Global Foundation, which will coordinate and support GVC’s donations.”
GVC also highlighted its role as a socially responsible operator in the roll-out of the ‘whistle to whistle’ ban that came into effect in August 2019.
It added: “GVC has led the industry bringing about the introduction of a ‘whistle-to-whistle’ ban on sports-betting broadcast advertising in the UK. This came into effect in August 2019. The Group also unilaterally ended all UK football shirt sponsorship and perimeter board advertising and has encouraged others in the industry to follow suit.
“We donated our shirt sponsorship rights for both Charlton Athletic and Sunderland AFC to our charity partner, Children with Cancer UK, while sponsorship assets in the Scottish Professional Football League and with a number of high-profile English clubs for the 2019/20 season were given over to support GambleAware’s ‘Bet Regret’ campaign.”
In 2019, GVC also reported a decrease in the number of self-exclusion applications, recording a fall of 55.9 percent year-on-year in self-exclusion applications from 334,765 in 2018 to 147,473.
The operator stressed that ‘the decrease in self-exclusion in 2019 was driven by greater use of new account management tools that enabling our players to set their own play limits as well as earlier interventions by our RG teams.’
In 2019, consumer reports about problem gambling have fell from 1.12 million to 1.07 million. Meanwhile, customer complaints rose 66.9 percent year-on-year to 22,543, although complaints specifically about a gambling transaction fell 13.8 percent to 2,388.