GVC Holdings supported the decision by the UK Gambling Commission to implement stricter measures to protect vulnerable customers during the time of the lockdown.
Commenting on the “pleasing” study that no to-date evidence has been found suggesting some rise in lockdown period problem gambling, the organisation maintains it firmly endorses the increased emphasis on protecting customers.
Yesterday the regulator released a set of additional guidance measures on the need for affordability tests, prevention of reverse withdrawals and limits on incentive deals to be enforced by online operators.
In addition, the UKGC highlighted YouGov research in the update showing that 64 percent of more committed gamblers reported having increased the time or money they spend on at least one online gambling operation.
Welcoming the change, GVC continues to concentrate on safeguarding consumers across its brand portfolio, commenting that it was “one of the first operators to implement additional responsible gambling safeguards.”
Key initiatives see GVC point to its harm indicators safer gambling algorithms that are capable of detecting problem gambling habits sooner, allowing for prompt intervention.
The company also pointed to a number of further steps, including positive contact across all brands, the introduction of a voluntary ban on all UK broadcasting gaming advertisements by the Betting and Gaming Council and improved responsible gambling messaging on all platforms.
GVC CEO Kenneth Alexander commented: “We welcome the finding from the UK Gambling Commission that there is no evidence to suggest an increase in problem gambling during the COVID-19 lockdown. Nevertheless, we remain committed to taking all necessary actions to keep our customers safe whilst they enjoy our products.
“Providing a robust safety net for those who may experience harm is particularly important during this unprecedented time of uncertainty and social restrictions. That is why we continue to enhance our tools to track problematic play so that we can proactively interact with any player if we see changes that suggest they are having problems.”
GVC welcomes the UK Gambling Commission’s additional guidance to the industry on the prioritisation of customer protection during the lockdown period: https://t.co/HliHbzaHZ1
— GVC Holdings PLC (@GVCHoldings) May 12, 2020