FTSE250 Gambling Group GVC Holdings will strengthen its UK flagship operators Ladbrokes and Coral’s creative advertising accounts.
The account assessment is carried out in spite of both GVC brands switching over the course of 2018 to lead creative organisations.
In an effort to strengthen Russia’s commitment to World Cup 2018, Ladbrokes introduced its nationwide’ Bettors of Britain ‘ campaign under Cravens Newcastle’s supervision, while Coral’s GVC counterpart introduced’ Sports Rodstein’ as its leading UK campaign created by Alpha Century London.
Speaking to UK advertising new source CampaignLive, Dominic Grounsell, the UK & IRE Sports Brands ‘ GVC Managing Director, revealed that the relationship between Ladbrokes & Coral and their respective creative agencies was over.
Grounsell also stated that GVC would launch a creative pitch in search of a bigger incumbent agency capable of maintaining both brands under a dual-brand agency strategy.
In 2017, an expanded GVC announced the appointment of The7Stars as the consolidated media planning and purchasing agency for Ladbrokes and Coral brands to deliver short-term group savings of £ 70 million.
UK agency consultancy Oystercatchers will support GVC’s agency search, supervising the creative pitch process.
In line with the new UK media requirements imposed by betting’s voluntary whistle-to-whistle advertising ban on live sports broadcasting, GVC joins rivals William Hill and Sky Bet in conducting their agency management set-up reviews.