GVC Announce Ladbrokes Migration

GVC Holdings has had a breakthrough after announcing that the Ladbrokes migration to its proprietary technology platform has been completed.

The transfer from Ladbrokes marks the final stage of a ‘complex integration process’ following the acquisition of the brand in 2018. Both GVC purchased brands, including Ladbrokes, Coral, Gala Bingo, Gala Casino and Gala Spins, have now been migrated to GVC network.

Commented GVC COO Shay Segev on: “I am delighted that this critical and hugely complex stage of the Ladbrokes Coral integration process has been completed so successfully. It is a great testament to the sophistication of our technology and the quality of our teams, and it is particularly impressive that they have managed to finalise it during this period of remote working. It also positions the business even better to emerge from the current crisis from a position of strength.

“The GVC integration model has proved itself time and again to be extremely effective at integrating large-scale operations with minimal disruption to our underlying business. As a result, we are confident in our ability to take advantage of the attractive M&A opportunities which we believe will present themselves to us in the future while further boosting the growth of our existing business.”

GVC welcomed the timely completion of the migration, pointing out that it was ‘executed on time, on budget and no disruption to the 25 million Ladbrokes Coral customer accounts moved across.’

It is expected that the GVC platform would boost product creation and customer proposals while also helping GVC to respond to regulatory changes. It will also enable GVC to deliver a range of tools and initiatives for social responsibility, as it continues to promote a more secure gambling environment.

With the product migrations now complete, the remaining process and back office integrations will now take place, with GVC stressing that achieving the full £130m of annualised synergies by the end of 2021 remains ‘on target’.