GVC Announce Athletes It Supports Through SportsAid

SportsAid Week 2020 (September 21-27) sees GVC Holdings announce the 51 young athletes sponsored by the FTSE business via its SportsAid collaboration.

GVC and SportsAid reach Year 2 of their strategic partnership, originally established by the GVC Foundation that named SportsAid as the lead sports recipient of the community fund of GVC’s £ 2 million.

In its newly announced ‘Pitching In’ investment initiative, GVC brand SportsAid sees new alliance priorities as a keystone partner, offering funding to grassroots sports clubs / organisations facing unparalleled COVID-19 pandemic challenges.

The scheme was introduced with GVC setting up a ‘Pitching In Trident Leagues’ agreement at the beginning of September, offering much needed financial support for non-league football.

Grainne Hurst, GVC’s Group Director of Corporate Affairs commented: “We are really proud to be supporting the next generation of British sporting heroes through our Pitching In programme and see our partnership with SportsAid go from strength-to-strength.

“We’re thrilled that the funding is helping to provide opportunities for the nation’s brightest sporting talent, at a time when grassroots sport is under increasing financial strain.”

Merged with Pitching the partnership of GVC with SportsAid continues with the announcement of an additional 51 young UK athletes to benefit from the programme in the Directives.

10 athletes, five Para athletes, three hockey players, three rowers and three rugby union players are among those providing assistance, as well as many more from other sports, including boxing, wheelchair basketball and skiing.

GVC makes a special note of the possibility of Croydon Harriers sprinter Cheyanne Evans-Gray, a colleague of Ladbrokes Coral and Tokyo 2021, who recently smashed the 60 m mark for the British University and Colleges Sport (BUCS) Championships.

Evans-Gray said: “I feel overwhelmed and am really grateful for the support from Sports Aid. I’m in training to compete at The Olympics and hopefully win gold and this funding means that I can afford to fund more training and it will give me a helping hand in buying some new kit. The mentoring programme will mean so much to me too.”

Partnership obligations, see GVC providing support for SportsAid to assist with preparation, travel and equipment expenses, as well as professional advice and guidance on a wide variety of subjects, including fitness, time management, preparation and media attention.

Archer Eleanor Piper, rifle shooter Ruth Mwandumba, track and field star Joel Clarke-Khan, para table tennis player Craig Allen and wheelchair basketball specialist Ross Davidson are other prominent athletes to benefit from the collaboration.

Young athletes backed by GVC follow in the footsteps of Dame Jessica Ennis-Hill, Sir Mo Farah, Dame Sarah Storey and Ellie Simmonds OBE, all of whom received SportsAid support from Team GB Olympian greats.

Tim Lawler, the Chief Executive of SportsAid, said: “Confirming support for a new cohort of talented young athletes is always exciting and this continued commitment from GVC is very welcome news in these uncertain times. Recognising and encouraging the next generation to develop their potential has arguably never been more important, and we are thrilled to see our partnership with GVC going from strength to strength.”