GTG Network, a sports gamification and content provider has formally announced a collaboration with Caesars Entertainment that will see the launch of the all-new online game Draft Pick’em.
The game is open to US residents over 21, with players trying to pick the ideal first-round NFL Draft from a pool of 100 prospects.
Contestants will now have to win tickets to the Big Game and trips to Las Vegas to see professional football games and more by competing against other fans with the Draft scheduled to begin on 23 April.
Caesars Interactive Entertainment vice-president Ty Stewart said: “The GTG team truly understands the mentality of the sports fan. They know how to take a seed of an idea and a small set of business objectives and deliver something fantastic. In activating our partnership against the Draft, they are Caesars’ #1 pick.”
The person who finishes first is expected to win two tickets for the Big Game as well as an extra $2,500 for travel expenses, with those finishing between the 2nd and 4th winning two tickets for a professional football game in Las Vegas in the 2020 season and a two-night stay in the hotel. Those who place between 5th and 9th will receive $500 Gift Cards.
GTG Network co-founder and partner Nathan Rothschild added: “We realise in these incredibly difficult times, fans are looking for a diversion and the Draft is the only game in town these days. It is incredibly exciting to launch this innovative fan experience for football fans to engage with the draft, pick the draft order and play really fun video games.
“Our relationship with Caesars furthers our vision of enhancing the way sports fans engage with their favourite sports. Coupled with our recent partnership with the Los Angeles Lakers, the Draft Games Hub establishes GTG Network as the industry leader in enhancing the fan experience by powering engagement through data analytics and gamification.”
The 2020 Draft will kick off at 8 pm ET on April 23rd and be broadcast live on the NFL Network, ESPN and ABC.