French heritage leisure and casino operator Groupe Barrière will today launch their new sportsbook property ‘Barrièrebet’ powered by BetConstruct.
Barrière, the operating company of 28 luxury casinos and 18 five-star hotels throughout France, entered the French online gambling marketplace after securing its sportsbook licence from ANJ – the new ‘unified federal authority’ that regulates all gambling activities.
BetConstruct has announced that it will launch the initial Barrièrebet sportsbook product today (16 September), which the technology company will further develop in the coming weeks with new betting markets, live horse racing and a poker room.
Groupe Barrière was founded in 1912 by the icon of the leisure industry François André and is recognised as the haute couture brand of luxury hotels and resorts, managing the exclusive properties of Le Fouquet Paris, Grand Dinard, Le Majestic Cannes and Les Neiges Courchevel.
Barrière Group Chairman and CEO Dominique Desseigne commented: “The online gaming market is a new axis of development which will allow the Group to consolidate its positions and promote its brands, as well as increase our brand awareness toward our new players and retain our land-based Casino customers.”
The Barrièrebet launch see BetConstruct expand its French technology footprint further. BetConstruct was appointed to relaunch its sportsbook property P.asinoBet.fr in 2019 by casino group Partouche
Vigen Badalyan, Founder & CEO of BetConstruct, added: “With a remarkable journey that began back in 1912, Barrière has gone through many eras of growth and transformation to establish itself as one of the market leaders in French casinos.
“Now they seek to leverage the strength of their brand and their expertise to make the transition to online and we are happy to partner with them as they look to realise their online ambitions. We wish Barrière hundreds of years of success and growth in the online world.”
BetConstruct has entered into the long-term partnership with the French #Barrière to help the latter launch its first #bettingplatform. Barrière will start #onlinebetting operation as #BarrièreBet, offering players #sportsbetting, #horseracing, and #poker.https://t.co/8ERjcfqJQ2 pic.twitter.com/2qHV93UnqP
— BetConstruct (@BetConstruct) September 14, 2020