Author: Debbie Hewlett
Last Updated: 15th September 2021
Greentube is preparing to make its first foray into the US igaming market after forming a relationship with Golden Nugget Online Gaming, which the company describes as a “huge achievement.”
As regulation continues to be passed in various places across the US, the Novomatic interactive division claims that the country has “unparalleled potential.”
Diamond Cash: Mighty Elephant, Diamond Cash: Mighty Sevens, and Diamond Cash: Oasis Riches are among the “top-performing games” from the Greentube catalogue that will be made available to GoldenNuggetCasino.com users in New Jersey as part of this latest deal.
Great track-record in Europe
Warren Steven, GNOG’s vice president, added: “Greentube is a supplier with a great track-record in Europe, having developed blue-chip titles, as well as innovative new games, that have proven longevity in numerous markets.
“This partnership will significantly enhance our existing offering with premium content, and we are excited to be the first operator in the US to give our customers access to the Greentube portfolio.”
The agreement has been hailed as a “milestone achievement” by Grentube, which says it wants to use its “considerable European experience” to engage with operators in the expanding number of regulated jurisdictions.
‘Important strategic step’
Greentube’s partnership with GNOG is a “important strategic step,” according to the company, which plans to use the link-up as a springboard for future opportunities.
In addition, as part of its North American expansion strategy, the provider is now executing further arrangements in a number of states.
Michael Bauer, CFO/CGO at Greentube said: “The US offers unparalleled potential and is a key territory for us going forward as regulation continues to make headway across different states.
“Finally making our debut in New Jersey is a huge achievement for us and we are thrilled to partner with such a renowned operator as Golden Nugget and to introduce our content to their customers.
“We see this market entry as a first and very important step into the US market and are preparing ourselves for future launches in Michigan and Pennsylvania as well.”