Greentube Targets UK Presence With STS Partnership

After joining a partnership that will see Novomatic’s digital division launch its content suite with sportsbook and casino operator STS in the area, Greentube is targeting an expanded presence across the UK.

As a result of the deal, the jurisdiction’s Retail customers will soon be able to play Greentube’s “top-performing” games locally, including those from its ‘classics’ series such as Book of Ra deluxe, Lucky Lady’s Charm deluxe and Sizzling Hot deluxe.

Recent entrants are also expected to go live, including Diamond Link: Mighty Elephant, which the supplier claims will equip the operator “with a diverse range of quality slots which are already popular with UK players.”

Mateusz Juroszek, CEO of STS, stated: “Partnering with Greentube provides us with a host of titles that are already widely popular among both land-based and online players, helping us attract new customers to our platform.

“We look forward to progressing this partnership and working with Greentube’s team to roll out more of its renowned content across our sites in the future.”

STS is a Polish-based brand with a increasing customer base in the UK, with the transaction also opening up the possibility of spreading out Greentube ‘s content to other European markets that the operator serves.

Michael Bauer, Greentube CFO / CGO, added: “STS is the sportsbook market leader in Poland and is now expanding internationally. We are delighted to provide them with our best performing games to fuel their growth in the UK as well as in more markets in the future. Our portfolio has consistently performed well with local players, and this integration will help us to build on that trend by reaching new audiences.”