Greentube also released an updated version of its B2B social casino solution, which allows land-based casinos to keep in touch with their customers by involving them in online social casino gaming.
The marketing solution, nicknamed “Greentube Pro 2.0” and produced by the supplier’s subsidiary Bluebat Games, will see Star Entertainment Group of Australia becoming the first customer to use it. At the end of Q3 2021, the company plans to have moved all of its current customers to the solution.
Miruna Bicoli, VP of product and managed services at Bluebat Games said: “We are extremely pleased to have released the enhanced version of the Greentube Pro solution.
“Our focus from the beginning has been to improve the CRM and to offer our clients premium tools and features that will maximise their revenue and help boost player engagement.
“We are very eager to see all our clients on the new platform and we look forward to releasing additional features that will ensure they can stay highly competitive in the social casino industry.”
The improved product would allow partners to provide monetisation features with the goal of increasing sales and improving the casino experience for players in order to increase retention.
Real money gamers
Greentube Pro 2.0’s games and functionality have been tweaked to help cater to real-money gamers at land-based casinos. Over 183 games from five different industry vendors are included in the game collection, with new content and features being introduced on a regular basis.
Greentube’s COO, Georg Gubo, added: “With Greentube Pro 2.0 we want to provide land-based casinos with a social casino product that allows them to engage their players outside the brick-and-mortar properties with content that they wouldn’t be able to play unless they were on the casino floor.
“Our offering has never been more relevant with retail venues being forced to stay closed, but with Greentube Pro 2.0 and its features and tools aimed at increasing loyalty, operators can engage and retain players until they can return to the land-based properties.”