After partnering with igaming and sports betting provider Parimatch, Greentube has expanded its footprint across the CIS region, which the supplier hails as a “testament to the demand of our content” in the region.
Parimatch users now have access to Greentube games including Book of Ra, Lucky Lady’s Charm, and Sizzling Hot, as well as more modern gaming titles like Diamond Link: Mighty Elephant, Diamond Link: Oasis Riches, and Diamond Link: Mighty Sevens, thanks to a successful integration.
Parimatch’s head of casino, Eugene Saveliev, stated: “Greentube offers some of the most renowned titles on the market and we know that casino players love to play their games.
“By adding their impressive games portfolio to our online casino we have significantly boosted our offering with world-class titles and we can be confident that more hits will be added as our partnership develops.”
The Novomatic interactive subsidiary claims that the cooperation will “significantly enhance the reach of its content” in markets where Parimatch operates, expanding on its current footprint, with Belarus and Ukraine listed as successful territories.
Demand of content
Opher Ben Zvi, key account manager for CIS at Greentube said: “Our games have resonated well with local players in the CIS region and this deal with Parimatch is a testament to the demand of our content.
“Partnering with such a strong brand will see us reach a significant new audience in the area and we are excited to work together to further strengthen our position across regulated markets.”
Parimatch announced a three-year deal with Chelsea FC earlier this week, which will feature branding and fan interaction options.
During the 2021/22 season, the firm will aim to improve the Premier League club’s fan engagement capabilities by delivering bespoke matchday experiences for fans.