After outlining the incorporation of Tutor, Neccton’s AI-based responsible gaming solution, into its consumer-facing casino portfolio, Greentube has rolled out an expansion of its player security systems.
The tool is celebrated as helping to recognise problem gambling in real time and communicates automatically with players exhibiting harmful behaviour, with Admiral Casino UK first in-line, with more brands following suit in the near future.
Dr Michael Auer, director of Neccton, explained: “Our 15 years of research and more than 30 academic studies in the area of player tracking and responsible gaming show that players who gamble responsibly are more loyal, resulting in a significantly longer customer lifetime.
“We are proud to partner with Greentube to assist their players across the world. Since mentor improves with each player record that is analysed, this integration will strengthen the tool’s ability to provide a holistic view of games and player behaviour to operators.”
In partnership with behavioural scientists and psychologists, Mentor, created by Neccton, measures basic metrics that may suggest that someone spends more than they can afford.
This involve chasing losses, deposits in session, failed deposits and withdrawals cancelled, with operators immediately alerted if any harm indicators are surfacing.
In addition, through personalised text messages, the solution often interacts directly with players describing improvements in their play or overspending, which provides information that helps them to evaluate their own behaviour which compare it against the player base.
Richard Poole, the UK B2C director of Greentube, added: “This is an important step for the UK business as by integrating a specialist RG system such as Neccton, www.admiralcasino.co.uk has added an extra layer of protection for our UK players.
“Importantly, players can complete a short self-assessment on their activity and also compare their individual gameplay to that of the wider Admiral Casino player base. I look forward to evaluating the behavioural findings and further strengthening our safer gambling tools.”