Greentube And 888 Extend Link-Up In Italian Target

In addition to 888 Holdings, Novomatic’s digital subsidiary Greentube has expanded its ongoing relationship by launching its suite of igaming titles through its Italy 888 casino platform.

The deal will see 888 casino house adaptations of the company’s land-based games, which are said to have been “proven successful on the Italian market,” with Greentube continuing to expand its presence in the country since market entry in 2018.

Players at the 888 casino provider of online gaming and entertainment solutions in Italy will now have access to a wider range of slot games, including Book of Ra deluxe, Lucky Lady’s Charm deluxe and Dolphin’s Pearl deluxe, which are due to go live soon.

Guy Cohen, B2C SVP at 888, commented on: “At 888, we are focused on offering our customers a wide portfolio of engaging and entertaining content. With the addition of Greentube’s premium games portfolio to our Italian platform, customers can enjoy a variety of titles. We are excited by this partnership and look forward to building on it.”

Greentube has now taken its content live in many main markets, including Sweden, with 888casino, where it recently introduced its games service to the operator.

Michael Bauer, Greentube CFO / CGO, added: “888 is one of the biggest brands in the industry and our successful partnership has enabled us to reach a wide player base in the regions we have entered together. We expect Italy will deliver equal success, and through this cooperation we will significantly strengthen our position in the country.”