Betting Personalisation and Engineering Studio Graphyte has announced the launch of its recent’ Intelligent Layouts ‘ product, an innovation that delivers full personalised client commitments from providers across their portfolios of internet and apps.
Launching Intelligent Layouts, Graphyte seeks to arm incumbents with ‘Netflix style personalisation’ features customised by betting clients for various player sports and market preferences.
In its growth, Intelligent Layouts seeks to produce an experience of’ completely distinctive’ game design that customises mobile and desktop verticals with hyper-personalised navigations and menus, featuring smart category indexing.
Graphyte’s co-founder Damien Evans explained: “When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so prevalent in betting and gaming, to a one-size-fits-one model that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we’ve built the capability for every operator to make the experience unique for every one of their customers.”
In addition to the dynamics of personalisation, Intelligent Layouts would better support marketing, retention and compliance teams in the sector, with the element attached to betting content schemes and back-end platforms using machine-learning frameworks to feedback ideal data and deeper player profiles on browsing commitments.
“The flexibility of Intelligent Layouts ensures that operators can control the level of dynamic content, and can choose to fix curated content on events, new games and banners, whilst personalising the remainder of the experience,” he added.
“As an operator, you’ll know that every part of your site is tuned to the preferences of each player – all updated and managed in real-time. As a player, the experience is transformed, the games and product categories you like to play (or those that you are very likely to enjoy) are always front-and-centre, and it doesn’t stop there: promotions you might have missed, new game launches and events and price boosts in sports can all be brought to the fore with Intelligent Layouts. It’s incredibly powerful and the early results we’ve seen from operator trials have been extraordinary.”