Google Revise ‘Play Store’ Terms For 15 Countries

Google has revised its developer terms and conditions for the ‘Play Store, announcing that it will allow downloads of real-money applications for a further 15 countries.

Google has allowed its Play Store platform to process unlimited downloads of real money apps for the UK, France and Ireland markets since 2017, thus enabling Brazilian users to download state-licensed lottery and horseracing wagering applications.

Direct from operator websites

The majority of Android users have opted to download real money apps directly from operator websites, providing a restricted service to date within multiple jurisdictions.

Google will extend its Play Store gambling terms from 1 March, allowing Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden and the USA to download real money applications for the markets.

Google notes that software developers would be expected to comply with unique application processes for each individual marketplace while updating its policies.

Valid gambling license

For the desired marketplace of their applications, developers must possess a valid gambling license and must comply with the gambling laws and industry standards of each jurisdiction they have applied for.

Google advises that if their deals surpass the scope of the gambling license, the applications will be directly withdrawn.

Prior to user download, all applications must be registered as ‘Adult Content’ and show user information on responsible gambling clearly.

Warning for developers

The Degree 53 industry design and innovation studio welcomed the development of the Play Store, but warned developers to closely track further changes that affect design and UX requirements.

Degree noted: “We’re yet to see if Google will also bring any rules regarding app design and UX, similar to Apple’s Design Guidelines concerning container apps.

 “We advise all app owners to create their apps with the latest design trends and as much native functionality as possible to futureproof their products and create an enjoyable experience for their customer”.