Google and Major League Baseball (MLB) have announced details of a multi-year partnership to improve MLB’s business operations and enable next-level experiences that will inspire fans all over the world, the league said.
The transition sees Google Cloud becoming the Official Cloud and Application Data and Analytics partner for the MLB, with business operations now operating on Google Cloud, including Statcast–the automated platform for monitoring player movements and capabilities. In addition, MLB will be using Google Ad Manager and its Innovative Ad Insertion feature to fuel its advertising business for a third season in a row.
Jason Gaedtke, MLB’s Chief Technology Officer said: “Every season we work to apply emerging technology to engage and support our fans, clubs and broadcasters in new and exciting ways.
“MLB has enjoyed a strong partnership with Google based on Google Ad Manager’s live ad delivery with MLB.tv as well as YouTube’s strong fan engagement during exclusive live games.
“We are excited to strengthen this partnership by consolidating MLB infrastructure on Google Cloud and incorporating Google’s world-class machine learning technology to provide personalised and immersive fan experiences. We couldn’t have picked a better technology partner across ad delivery, streaming, cloud computing and machine learning.”
MLB will move its cloud and on-site infrastructure to Google Cloud and leverage the resources of Google’s machine learning, analytics, application management, and data / video storage to improve reliability and scale management. Google will also become Statcast’s underlying data processing platform, the monitoring system for MLBs.
Thomas Kurian, CEO of Google Cloud added: “MLB, which has led the sporting world in the use of data since the early 1990s, has shown the sports industry and sporting fans globally what’s possible when you combine data with human performance.
“We’re looking forward to working with MLB to usher in a new era of innovation in sport, and together we can have a substantial impact on the game, giving the next generation of fans a different way to experience America’s favourite pastime.”