GoodGamer Corp, for its new GoodGamer Fantasy Gaming app, has signed Indian cricketers Kuldeep Yadav and Umesh Yadav as mark influencers.
As India’s first daily fantasy sports (DFS) and true esports gaming site, its launch coincides with the Indian Premier League ( IPL) return.
It is the first to deliver many other characteristics on the DFS side, including prop fantasy contests, player injury updates, player injury warnings, an AI-based lineup optimizer, and private contests where managers can receive a fee to build and administer the contests.
Meanwhile, the esports portion will start with CS: GO before adding additional options including Football ( Soccer), Valorant, Dota 2, Indian Rummy and a quiz game before 2021.
In all three of the major cricket formats, Kuldeep and Umesh Yadav are both Indian internationals: test, one day international (ODI) and Twenty20 (T20). Kuldeep is new to the international stage but has racked up 59 ODI appearances while Umesh (pictured) was the leading wicket taker for his country at the 2015 Cricket World Cup.
In addition to official launch and sponsorship, GoodGamer has signed a publicity deal with Disney+ Hotstar, India’s official live streaming site for all premium sports, including cricket. GoodGamer will be at the United Arab Emirates ( UAE) as an advertiser for IPL matches beginning this month.
GoodGamer CEO Charles Creighton said: “India and Cricket represent an incredible opportunity for GoodGamer. With a cricket fan base reaching 900 million users, the return of franchise cricket on Disney + Hotstar is the perfect place and time for launching our app.
“Our app is also primed to gain access to India’s 350 million mobile gamers with the launch of CS:GO and PubG mobile in the fall. The demographics in India couldn’t be better aligned with the unique sports and Esports focus of our Daily Fantasy app.
“We have planned to launch in the region for some time, but doing so just in time for this tournament is the icing on the cake for us. With all eyes on cricket through to the Final Match in November, our unique features will bring an attractive alternative to Indian DFS fans – fans we can keep engaged throughout the year with our year-round calendar of esports & traditional sports contests, quiz games, and more.”
GoodGamer’s wholly-owned subsidiary, Good Gamer India Private Limited, is headquartered in Bangalore, India, where former Vancouverite Ravi Nagarajachar as Vice President of Operations heads operations , marketing and customer services.
Nagarajachar said: “Having lived in Vancouver, Canada, and now back in my native Bangalore, it’s exciting for me to be working with the team at GoodGamer to bring this app to Indian sports and Esports fans.
“We’ve developed a fantastic relationship with leading Esports tournament organizers and marketing groups such as Skyesports of Chennai, one of the top esports tournament organizers and casters in India.
“Skyesports will be leveraging their million+ followers, influencer contacts, and its 50 million users reach on Youtube to give us that rocket fuel for our launch here. So many cricket fans also love Esports, this is a perfect fit that makes sense.”