Golden Nugget Online Gaming (GNOG), a US online casino, has hired digital marketing firm Incubeta to help it expand its online platforms, which include Paid Search, YouTube, UAC, and Playstore.
Golden Nugget Online Gaming’s platforms offer a wide range of sports betting, online slots, and table games, all of which can be accessed through the website or the Golden Nuggets Online Casino app. The online casino and sportsbook, which operates in New Jersey and Michigan, plans to expand its operations after going public in December 2020.
Incubeta has launched Golden Nugget’s Google operation across Michigan, now that both parties have obtained the requisite licences to operate in the state. As a Google Marketing Platform Partner, the company will work closely with Google’s real money gaming team to develop, manage, and execute strategies for the online casino’s expansion across the United States in order to improve efficiency and development.
Golden Nugget’s Director of Digital Marketing, Samir Banerjee, said: “We’re excited to be partnering with Incubeta as we expand our online presence across the US. Incubeta’s vast experience within the betting and gaming industry means they understand our unique requirements and how best to maximize our campaigns.
“As the pandemic continues to restrict people’s movements our online strategy will be vital to our growth, which is why we’re working with the best in the business.”
Well known local brand
Charlie Rowe, Head of Business Development at Incubeta added: “We’re thrilled to be working with Golden Nugget Online Gaming. Not only are they one of the US’s premier online gaming operators but the Golden Nugget brand is well known globally.
“Incubeta’s expertise in sports betting and casino makes it well placed to enhance Golden Nugget Online Gaming’s digital strategy and drive increased revenue and growth. We’re fully committed to building on this relationship in the years to come; it is fantastic to be involved in their online development.”